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Oscar Farinetti

One of the most representative ambassadors of Made in Italy in the world.

"I am forgetful, the only thing I remember is the future."

Oscar Farinetti, Founder of Eataly and Italian Innovator

Fee Range: €€/$$ 10.000-20.000
Languages: English, Italian

*Fee ranges are an estimation for a live keynote speech in an European venue, they can vary significantly depending on the specific requests of the clients, the type of performance, the preparation time and the travel time which is requested. Travel and accommodation costs are not included.


Oscar Farinetti is one of the most representative ambassadors of Made in Italy in the world. He is the founder of the high-end Italian food mall chain Eataly, comprising a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school.

His aim is to make high quality Italian foods available to everyone, at fair prices and in an environment where people can shop, taste and learn. At the moment Eataly controls 28 megastores in many countries among which United States, Japan, UAE, Italy, Turkey and Brazil, Germany, Russia, Sweden, France. In 2014 Eataly opened its big 5,000 sam store in Piazza XXV Aprile in Milan. Its turnover reaches 400 million euro.

Oscar Farinetti was born in 1954. In 1967 his father founded a small supermarket called UniEuro. A few years later Oscar became actively involved in the business. 1978 he was appointed board member and then CEO and Chairman until 2003. In that year he decided to sell UniEuro to Dixon Retail for £ 230 million in order to focus on the new enterprise Eataly.

What he offers you

Farinetti’s disruptive model has received significant media attention. His methods have been covered by publications including Forbes, The New York Times, The Atlantic and The Chicago Culture.

How he presents

Oscar’s communicative style, simple and direct, has made him increasingly popular, becoming a point of reference, not only in the business world: his lessons of courage propose an approach to life based on honesty, and tenacity but also on the astuteness, meant as the ability to seize the best opportunities.




  • The guiding values of an unconventional entrepreneur.
  • The ingredients needed to create an innovative company.
  • The importance of the market analysis to understand the potential development of demand.


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