Oliviero Toscani

World-wide famous Italian photographer

'Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved'
Fee Range: €€/$$ 10.000-20.000
Languages: English, Italian

*Fee ranges are an estimation for a live keynote speech in an European venue, they can vary significantly depending on the specific requests of the clients, the type of performance, the preparation time and the travel time which is requested. Travel and accommodation costs are not included.


Oliviero Toscani is an Italian photographer internationally recognised for designing controversial advertising campaigns for the Italian brand Benetton Group, of which he was Art Director. His campaigns “United Colors of Benetton” included a photo of David Kriby dying of AIDS which aimed to increase AIDS awareness. Other advertisements included references to racism, war, religion and capital punishment.

He also worked with different magazines including Elle, Vogue, L’Uomo Vogue and Harper’s Bazaar was the creative force behind some of the most successful brands including Esprit, Valentino, Chanel, Fiorucci.

After leaving Benetton in 2000 Toscani created in collaboration with Regione Toscana, a new research facility for modern communication called ‘La Sterpaia”.

In 2007 he promoted a new campaign against anorexia which was once again controversial due to his shocking photography of a skinny, anorexic woman.

What he offers you

No stranger to controversy Oliviero Toscani has gained a reputation as a unique, masterful and highly creative individual. Being able to communicate in ways unthinkable to a traditional multinational corporation his presentations provide fascinating insights into the mindset of a true pioneer. Toscani”s work may be a form of cynicism, or it may be a vehicle for stirring up debate around social issues. Or it may be both.


  • The True Colors of Oliviero Toscani
  • Realizing Advertising's True Potential
  • Branding & Marketing
  • Modern Communication
  • Creativity & Innovation
  • The Power of the Media

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