Andrea Farinet

Expert in Consumer Behavior

Fee Range: €/$ up to 10.000
Languages: Italian

*Fee ranges are an estimation for a live keynote speech in an European venue, they can vary significantly depending on the specific requests of the clients, the type of performance, the preparation time and the travel time which is requested. Travel and accommodation costs are not included.

biography

Andrea Farinet deals with social networks, new media and Socialing strategies, a new economic-social discipline that he devised, which follows the evolution of traditional marketing.

He is the new President of ‘Pubblicità e Progresso’ a foundation with the aim of carrying out campaigns dedicated to the solution of moral, civil and educational problems.

He was the founder of ‘Consulting Project’, a company specialised  in consulting for business management, for which he carried out interventions related to business strategy, corporate governance, corporate social responsibility and internet marketing.

Graduated in Business Economics from the Bocconi University of Milan and in Political Science with a specialization in Macro Economics at the University of Milan.

He also holds a PhD in Business Economics from Bocconi University and is specialized in Occupational and Consumer Psychology.  He is confirmed associate professor of Economics and Business Management at the Cattaneo University of Castellanza, where he teaches Relational Marketing and CRM and Consumer Psychology.

Andrea Farinet offers an ethical and humanistic approach to economic and social life, to the creation of a third way to economic organization that takes into account the Italian and European anthropological and cultural specificities.

Topics

 • From Marketign to Socialing

• Digital transformation

• Customer Experience • Evolution of CRM towards social CRM • Socialing

• New forms of marketing

• Consumer behaviour• Relational marketing

• CRM

 

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