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Economist, innovator and social psychologist
Associate professor of Business and Management at Università Carlo Cattaneo
President of Fondazione Pubblicità Progresso, a foundation that promotes public awareness campaigns on moral, civic, and educational issues.
Expert in digital transformation, social media, and relational marketing.
*Fee ranges are an estimation for a live keynote speech in an European venue, they can vary significantly depending on the specific requests of the clients, the type of performance, the preparation time and the travel time which is requested. Travel and accommodation costs are not included.
Andrea Farinet deals with social networks, new media and Socialing strategies, a new economic-social discipline that he devised, which follows the evolution of traditional marketing.
He is the new President of ‘Pubblicità e Progresso’ a foundation with the aim of carrying out campaigns dedicated to the solution of moral, civil and educational problems.
He was the founder of ‘Consulting Project’, a company specialised in consulting for business management, for which he carried out interventions related to business strategy, corporate governance, corporate social responsibility and internet marketing.
Graduated in Business Economics from the Bocconi University of Milan and in Political Science with a specialization in Macro Economics at the University of Milan.
He also holds a PhD in Business Economics from Bocconi University and is specialized in Occupational and Consumer Psychology. He is confirmed associate professor of Economics and Business Management at the Cattaneo University of Castellanza, where he teaches Relational Marketing and CRM and Consumer Psychology.
Andrea Farinet offers an ethical and humanistic approach to economic and social life, to the creation of a third way to economic organization that takes into account the Italian and European anthropological and cultural specificities.
Consumer behaviour and Customer Relationship Management (CRM)
Relational marketing - How to build and maintain relationships with customers rather than focus on one-time transactions.
Social media and new media - How digital environments shape consumer behaviour and organizational culture.
Corporate social responsibility (CSR) the ethical dimension of business.
Why he matters:
Prof. Farinet offers an innovative perspective that blends economics, psychology and new media, highly relevant for modern marketing and business strategy.
His ethical and human- centered approach resonates with brands based on craftmanship, autenticity and emotional connection.
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