Former Head of Europe for Alibaba, James is a leading authority on retail globalisation, e-commerce and online growth strategies.
*Fee ranges are an estimation for a live keynote speech in an European venue, they can vary significantly depending on the specific requests of the clients, the type of performance, the preparation time and the travel time which is requested. Travel and accommodation costs are not included.
James Hardy is an authority on retail globalisation, ecommerce and online growth strategies. He specialises in working with brands to future-proof their online expansion across diverse trading platforms (from Amazon and Alibaba to boutique marketplaces and own-brand sites).
With a background in legal mergers & acquisitions, James previously served as Head of Europe for Alibaba. He then co-founded the UKs largest China-ecommerce exporter – an award winning, high growth platform that helped brands throughout Europe build market share in mainland China.
James has worked on international ecommerce strategies for multiple FTSE 250 companies, identifying how brands can maximise their value to external, private, and public markets. He explores what the largest global conglomerates can learn from start- up methodology, and what smaller companies can learn from brands such as Alibaba about scaling their business.
As an international thought-leader, James’s expertise has appeared in The Financial Times, The Huffington Post, The Journal du Net, The BBC and China Daily News
Blinded by Success
When what worked stops working
Every organization runs on deeply held beliefs that shape strategy, culture, goals and behaviour - often invisibly. In stable environments these assumptions help organisations operate efficiently. But during disruption, the beliefs that once drove success can quietly become constraints.
This keynote explores why experienced leaders often struggle during disruption - not because they lack data, talent or technology, but because the mental models behind past success no longer match how markets and organizations now work.
Drawing on examples from multiple global disruptions, James shows how success can create blind spots and how leaders can recognise outdated assumptions, reset organisational thinking, and open the door to reinvention.
Key takeaways
Prediction is Dead
Strategy for an unpredictable world
Our ability to predict the future is weaker than we often believe — especially during periods of rapid technological and economic change. As uncertainty rises, traditional strategies built on long-range planning, optimisation and control become less reliable.
The challenge is no longer choosing the “right” future. It is building organisations that can succeed across multiple possible futures.
Drawing on lessons from multiple global waves of disruption, James explains how adaptive organisations operate differently. Rather than trying to predict change perfectly, they build systems that sense shifts early, make decisions faster, and continuously reallocate resources as conditions evolve.
The result is a more resilient, proven form of strategy built on adaptation rather than prediction.
Key takeaways
The Age of Overload
Turning complexity into opportunity
In disruptive times, the challenge is no longer access to information — it is overload. Technology compresses time, increases complexity, and floods organisations with data, signals and change.
The result is often exhaustion rather than insight. Teams feel permanently behind, leaders feel reactive, and activity is easily mistaken for progress.
Drawing on experience across multiple waves of disruption — from the early internet era to China, Africa and India — James explains why overload is a structural feature of modern disruption. The organisations that succeed are not the ones that process more information, but those that redesign how they work.
This keynote shows how organisations can simplify complexity, focus attention and turn constant change into strategic opportunity.
Key takeaways
For the speakers
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