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Frans-Anton Vermast

Strategy Advisor & International Smart City Ambassador

Frans-Anton Vermast has been at the forefront of Smart Mobility for many years

Ambassador of Smart City Amsterdam


Fee Range: €/$ from 5000 to 10.000
Languages: Dutch, English

*Fee ranges are an estimation for a live keynote speech in an European venue, they can vary significantly depending on the specific requests of the clients, the type of performance, the preparation time and the travel time which is requested. Travel and accommodation costs are not included.


Frans-Anton Vermast MBA (1969) is Senior Strategy Advisor and Smart City Ambassador of Amsterdam Smart City.

He is an expert in searching for the opportunities of novel appliances and services that make cities a more habitable place for its citizens to live, work and play pleasantly. Furthermore, he specialises in developing Smart Cities as open and user centric innovative platforms as well as holistic and cross silo approaches through collaborative bottom-up approaches and citizens engagement.
Apart from best and next practices Mr Vermast is not afraid to share some failures and lessons learned to prevent other cities making the same mistakes.

His objective for working in projects like Smart Work, Smart Grids, Smart Living, Smart City and Smart Mobility is to create a more sustainable and liveable environment and boost social and economic benefits that will result in more happy citizens. From this role Mr Vermast is active in several roles within City Protocol: member of Board of Directors, thematic Area Director Society and Director Public Affairs.

Mr Vermast has extensive Dutch, European and global knowledge and experience in facilitating the participation of local governments, municipalities and communities in these initiatives.

He is a visiting speaker at Leiden University & Radboud University Nijmegen and guest lecturer at the Universities of Applied Sciences of the Hague and HAN. He also has a great global training experience both professional and as volunteer for the Liberals. He is also a sought-after moderator and day chair for all types of conferences.



  • Smart Cities as more habitable places
  • Smart work
  • Smart Living
  • Smart Mobility

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